Masood is the Director, Digital Transformation at Software AG. In his current role, based in Riyadh – Saudi Arabia, he is responsible for guiding Software AG’s customers in the Middle East & Turkey region realize their Digital agendas with Software AG technology. With experience across consulting, delivery, architecture and business management, Masood is aims to blend customer’s vision & aspirations with ground realism to enable customers achieve their transformation goals. Software AG, with its market leading products, helps companies realize their digital vision. With its Digital Business Platform, companies can better interact with their customers and bring them on new ‘digital’ journeys, enabling new business opportunities. In IoT, Software AG enables enterprises to connect, integrate, manage, analyze and predict their IoT landscape.