Giuseppe Padula, MSc, MBA, is Adj. Prof. of Digital Manufacturing Innovation at University of Bologna, Advanced Design Dpt. He is co-founder of the Executive Master in Business Innovation Design at Bologna Business School, and Scientific Director of the Italian Magazine ͚Industrie 4.0͛. He is nominated expert from the European Commission for the Digital Innovation programmes XS2I4MS and I4MSGrowth, and co-founder of the german start-up CloudSME, aimed to HPC/Cloud services brokerage, selected in 2015 as the most innovative start-up between 500 from the EU Commission programme Radar.He collaborates with many automatic machine manufacturers for Digital Trasformation projects.