Ammar leads GSMA engagement across MENA. The GSMA represents mobile operators worldwide; 800 operators and over 300 related companies. It also produces events such as Mobile World Congress. Ammar works with mobile operators, regulators and technology providers in areas such as Mobile Money, Connected Society Disaster Response, Future Networks, Spectrum, Digital Identity and Regulatory Modernization.

He has over 20 years telecoms experience and has lived and worked in three continents. Ammar was part of one of the largest mobile transactions in the history of Africa, with the sale of Zain Africa to Bharti Airtel for $10.7 billion in 2010. His career started in Silicon Valley, where he worked in technical roles for HP and Cisco. He was CEO of Chinguitel in Mauritania and has worked for Zain Group and Etisalat. Ammar has led the launch of innovative products such as Mobile Financial Services, Machine-to-Machine and various Value-Added Services.

He has an MBA in Telecommunications Management from Imperial College Business School and a Postgraduate Certificate in Computer and Communications Law from Queen Mary University of London. He has a BS in Management Information Systems from California State University in the USA.