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Boston Consulting selected for Turkey’s domestic car project

Tuncay Özilhan, the chairman of the board of Anandolu Group, one of the members of the five-company joint venture to produce Turkey’s domestic automobile, has said Boston Consulting has been selected as an international consulting company for the project, explaining the consulting company will work on the project’s feasibility.

Prefacing that the domestic car will be a buyable product, Özilhan said: “The most expensive component of the automobile is the battery, which sees very quick developments, hence getting cheaper.” He explained that the gearbox and electric motor are not sophisticated and that the software is the complicated part to manufacture, as it requires a more refined job. Therefore, he said the cost of the automobile will decrease. “If you ask buyers to pay higher prices, you cannot guarantee demand in the product.”

As for the reasons why Anadolu Group participated in the project, Özilhan cited his belief in the feasibility of the automobile.

Özilhan also said: “The idea of being part of a national project and the development of new electric cars incited me.” He added that Turkey holds an advantageous position with this initiative and that it is not too late. “For instance, Anadolu Isuzu is working on an electric bus project, as electric buses undergo a terrific transformation across the world.”

Last month, President Recep Tayyip Erdoğan announced Thursday the names of five companies – Anadolu Group, BMC, Kıraça Holding, Turkcell and Zorlu Holding – that will take part in the consortium to make Turkey’s first domestically produced car.

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